Ecommerce Budget Template

A streamlined tool to drive
real conversations based on
real
data in your business.

Use this template each month to forecast your budget and compare it to your actual spend.

ecommerce budget template
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Benefits of an

Ecommerce Budget Template

Ecommerce success starts with one key move: building your budget. It’s not about fancy finance talks – it’s about tracking what works for you and your business.

Imagine launching new products or diving into marketing campaigns with absolute confidence. That’s doable with a good ecommerce budget! Plus, a solid budget isn’t just for big moves – it guides your daily decision-making, helping you make better business decisions for sustainable growth.

What’s special about our ecommerce budgeting template? It’s flexible! It’s built to easily track and adjust your budget to your business’s changing needs – no rigid financial plans. Real-time adjustments based on actual data. Perfect for a busy entrepreneur.

This handy tool helps you:

1. Refine Budget. Keep your business’s budget in sync with precise data, ensuring accurate financial planning for your ecommerce business.

2. Guide Growth. Make well-informed decisions on spending, hiring, and expansion using real-time data.

3. Optimize. Track performance against your benchmarks to continuously improve your business operations.

Ecommerce Budget Template Features

  • Payroll expenses, broken down by department and cost per month

  • Selling, general, & administrative expenses, broken down by category

  • Aggregate COGS, broken down by product costs, fulfillment, & merchant fees

  • Income, broken down by sales channel (i.e. Amazon, Shopify, wholesale, etc.)

  • Budget vs. actual spend, broken down by month

  • Summary profit & loss budget, based on aggregate data

How to Use Our Ecommerce Budget Template

  • We recommend starting with the “Income” tab. Pull your financial data from the prior year and populate the highlighted yellow fields.

  • From there, we recommend filling in the “COGS” tab with your prior year’s data, too. This tab is a more general tab to see how much your COGS totaled, which you can compare to your total revenue.

  • Next, go to the “SGA Expenses” tab. This is a very flexible and detailed sheet where you can plug in your expenses by category. Again, take the prior year’s data and populate this tab to get a good look at how much you’ve typically spent on selling, general, and administrative expenses.

  • Then, go to the “Payroll” tab. Payroll is listed in the SGA Expenses tab, but this is where you can get more granular with your employees, by department, salary, benefits, start date, cost per month, etc.

  • After filling in these four tabs, go to the “Summary PnL Budget” tab to review the figures. How are the totals shaking out in this tab after entering in your data in the previous tabs? Are these figures painting the narrative you’re used to seeing? (Click the “+” on the lefthand side to see a more detailed view.)

  • After plugging in the data in each of the tabs listed above, you will start to enter data for this year in the “Bud vs. Act” tab – AKA, your budget versus actuals. This is where you can start to monitor your budget on a monthly basis, and compare how your budget looks versus how your spending looks.

Important Note: In most of the tabs of the template, you will fill it in with the prior year’s data not this year’s data. The only tab where you will plug in this year’s data is in the Budget vs. Actuals tab! This process helps you identify trends in your revenue and expenses, drive conversations surrounding the success of your business, and adjust your budget for long-term growth.

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