It was an incredible couple of days in San Diego for the MINDBODY BOLD 2017 conference. If you were lucky enough to attend, you know how jam-packed it was with insights, connection, and inspiration. If you were unable to make it, or were there but need a refresher, you’re in the right place. We took good notes, just for you.
Here’s Our MINDBODY BOLD 2017 Recap
MINDBODY is a world leader in software for class and appointment-based businesses. Each year, they host thousands of fitness business owners and wellness enthusiasts at their annual, MINDBODY BOLD conference.
As MINDBODY partners, Acuity was thrilled for the chance to attend. We had a blast connecting with studio owners from around the country, hearing from top influencers in the wellness community, and learning about what’s on the horizon for the MINDBODY software.
To share our excitement with the wellness community, we gave away a free trip for one lucky winner to join us. We kicked off day one with morning wellness classes overlooking San Diego Bay with our giveaway winner, Carly Grace of Thunderbolt Power Yoga.
Keynote Highlights: Arianna Huffington
Arianna Huffington delivered an incredible keynote speech, encouraging the community to be leaders in a wellness revolution by stepping away from their phones and into a peace of mind.
“It has never been harder to connect with ourselves. If we are not connected with ourselves, how can we connect with others?” – Arianna Huffington
Arianna reminded us that 70% of all healthcare problems are stress related and preventable and that so many people are making the tragic choice to sacrifice their health to get to success. To move past this common trap, Arianna suggested turning our attention to four key concepts:
- Wellness: think about what is important in your life and what is sacred to you. Now communicate that with the people in your life.
- Wisdom: our decision making is impaired when we are not connected with ourselves. Your work as a wellness professional is to help people course correct and bring them back to a place of balance – embrace that.
- Wonder: we are all hungry for a sense of wonder. Rather than staying buried in your phone, make sure you’re taking the time to look up at the stars.
- Gratitude: end every single day by reminding yourself that you’re part of something much bigger than yourself. Declare an arbitrary end to your day by keeping your phone away from your bed and saying goodnight.
“We need to set boundaries in order to protect our humanity. We are drowning in data but we are starving for wisdom.” – Arianna Huffington
We spent the rest of the day connecting with other MINDBODY partners in the Expo Hall, learning about exciting new product updates in the MINDBODY Experience Lounge, and attending eye-opening breakout sessions.
Day 1 ended with a bang at the BOLD Bash at Petco Park, home of the San Diego Padres. As advertised, the night was filled with amazing, food, drinks and dancing. We may be bookkeeping and accounting nerds, but our team had a blast dancing under the stars with this awesome group of wellness professionals.
Keynote Highlights: Magic Johnson
Our favorite part of day 2 was watching Magic Johnson deliver his keynote. He reminded us that the first step of running any sort of successful business is to determine what exactly it is that you stand for. Once you have that locked down, it’s all about knowing your customer and over delivering, every time.
Magic’s talk was grounded in the idea that, success comes down to the little things. In over 30 years in business, he has never once been late. Why? Because he believes that reputation is everything and that, to be a successful business owner, you must be a disciplined perfectionist.
“You’re in the business of changing people’s lives. That’s a blessing.” – Magic Johnson
Want more behind-the-scenes insights of MINDBODY BOLD 2017? Stay tuned for parts two and three of our recap.
Bookkeeping That Helps You BE BOLD
You work hard to help your clients lead fuller, healthier lives. We want to do the same thing for your business. Acuity is an online bookkeeping service that works as your dedicated accounting team. Our experts answer your questions, prepare you for tax season, keep your books clean and most importantly, act as your advocate so you feel in control of your business finances. To learn more about how Acuity can help your wellness business grow, contact our team today.